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mahfuj Cr7
31 de jul. de 2022
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In this article, the author starts from real life and takes "Hema" as an example to show you how to write a product analysis report. "Hema" is one of the representative products of "new retail" in the current popular field. If you have different opinions, you can leave a message at the end of the article to discuss together. Before starting, many people may not know the steps of the "product analysis report", and some people may confuse the competitor analysis report with the product analysis report. There are many similarities between the two, but in fact there are still many differences. : Product analysis reports have important guiding significance for the development of products. They are generally written by PMs, but interaction designers should also master this skill, and UI designers should also understand some of them. After all, many skills are not overwhelming. Regarding the analysis of competitive products, I will find opportunities to share them later. Welcome to continue to pay attention. Old rules, let’s take a look at the phone number list general steps of the product analysis report first: (The picture is compressed, please check the pdf format and the way to obtain the large picture at the end of the article) OK, then we start with the steps above: 01 New Retail Market Analysis 1.1 What is New Retail? New retail was proposed by Jack Ma at the 2016 Alibaba Yunqi Conference, and it has been three years since then. On the other hand, JD.com proposed " unbounded retail" and Suning proposed "smart retail", both of which upgraded the whole process of commodity sales through advanced technologies such as big data, artificial intelligence, AI, cloud computing, etc. A new retail model that better integrates , offline and logistics. The transformation of the new retail industry is essentially to improve business efficiency and enhance consumer experience. 1.2 New Retail Background As of December 2018, the total number of mobile Internet users in my country was 817 million, accounting for 98.6%. The Internet demographic dividend has been lost, and the e-commerce dividend has bottomed out. The human efficiency and floor efficiency of traditional offline stores have reached the
Taking "Hema" as an example, I will take you to make a product content media
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mahfuj Cr7

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